The AFL recently launched a new ad campaign featuring a special cameo from American football, ice hockey and of course basketball (thus allowing me to post it here with some semi-relevance). It’s a very cool ad, but I was kinda hoping Cooney would spear tackle the bull head-on. I wonder how much they’re promoting these ads abroad? Certainly seems like a campaign targeted at the international market, as hinted by the AFL’s General Manager of Marketing and Commercial Operations: “In A League of its Own will not only appeal to existing AFL fans, but also a broader sports audience. With the AFL expanding into new and diverse markets, it is important to ignite the interest of those new to the game by showcasing the truly spectacular nature of Australian football – the high marking, speed, strength and endurance of the players.”

Will certainly keep my eye out for any signs of Aussie Rules while I’m over here in the US

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